STRATEGIC BRAND MESSAGING & VOICE
be memorable & trusted
Building a trusted brand, and telling its story in an authentic and engaging way, is the foundation for successful customer engagement.
Your brand is how people perceive your company’s value in the world. Things like your logo, brand colours, font, staff uniform, customer service, product packaging, and even your telephone hold music, all add up to form your brand.
In your business writing, it’s your brand messaging that defines and represents your brand.
If people love and respect it, they’ll be far more motivated to buy your products/services. Perceive it negatively, and they can be instantly repelled.
If you don’t have clear, confident messages, others will fill the void with their own meanings and assumptions. So, it’s important to take control of your brand and define it as you’d like it to be perceived.
Write Rabbit is here to help you do just that.
STRATEGIC. AUTHENTIC. CONSISTENT.
Write Rabbit’s bespoke brand messaging and brand voice assets are always designed to communicate the heart of your brand and appeal to your audience in an authentic and consistent way.
I’ll work hand-in-hand with you to either create a full Brand Messaging Strategy (including tone of voice) or any individual messaging essentials missing from your existing assets.
The advantage of a full Brand Messaging Strategy is that it can easily be shared internally with your in-house team and externally with third-party Marketing or Communication providers. This ensures that your brand remains consistent despite multiple people working with it.
Build a truly unforgettable and trusted brand by strengthening its messaging with the following bespoke messaging tools or one solid strategy that encompasses them all.
POSITIONING STATEMENT
TONE OF VOICE
BRAND PERSONALITY
CORE STAKEHOLDER MESSAGES
KUDOS FROM A BRANDING CLIENT
“Tash is an extremely organised and knowledgeable professional, very reliable and easy to work with.
She managed the whole rebranding, marketing and communication strategy and new website content of our new brand for our 10th year anniversary and I was amazed at the quality in all her work. I could 100% rely on her.
Her specialization is broad within communication, branding, website content development, copy, and corporate presentations, all at the very highest level.”
Angela Fabre, Managing Director - Dwell Ghana
