ABOUT
STRATEGIC SUSTAINABILITY WRITER
+ brand communicator, ESG content manager, carbon literacy educator, nature lover, coffee snob, mum & more.
I don’t fit into a neatly labelled box, and neither should your business.
That’s why I create 100% bespoke personality-filled sustainability communication assets. They’re carefully crafted to help brands stand out, explain their ESG commitments, and celebrate their positive impact, while still meeting the relevant regulations and guidelines.
I meet you where you are and help connect the dots.
I work collaboratively with my clients to find the best solutions for their business goals, brand vision, and sustainability strategy. That could mean injecting clarity and confidence into your brand messaging and tone of voice. Or it could be bringing your sustainability data to life through engaging case studies, vibrant website copy, or inspirational thought leadership pieces.
Working across multiple sectors & businesses of different sizes.
My sustainability writing clients range from solo sustainability consultants to international space technology specialists, small charities to multinational FMCG distributors, and everything in between.
The leaders of these organisations choose to work with me because they know they’re getting an enthusiastic collaborator and strategic communication mind. Someone who not only understands their brand’s macro vision but also what each creative element means for even the most micro communication effort.
Clients love leveraging my international experience.
My 20+ year career has spanned broadcasting, journalism, corporate communication, marketing and branding. Over that time, I’ve delivered multiple communication outputs for a wide range of projects in the UK, Australia, and across 42 African countries.
This has included managing and directing teams to ideate and develop exceptional branding and marketing solutions while often also playing a key strategic and/or creative role in the process - usually involving writing. My past work has supported brands like Endemol (now Endemol Shine Group), Bloomberg, Time Out, and Uber.
Businesses trust my sustainability knowledge.
I am Cambridge Institute of Sustainability Leadership (CISL) qualified, Carbon Literacy certified, handle corporate and partner comms for a climate science charity in my spare time, and am currently developing Write Rabbit’s very own Carbon Literacy course.
By keeping my finger on the pulse of the sustainability space, I can help your organisation eliminate greenwashing and purpose-washing while communicating the relevant information authentically and effectively.
Why do I do this? I’ve seen the good, the bad, and the ugly.
I’m fortunate to have grown up climbing trees barefoot in the African bushveld, surrounded by pristine nature, thriving wildlife, and self-sufficient communities.
Sadly, those places don’t look the same any more. I’ve seen their ecosystems and people devastated by greed, corruption, and climate change. I’ve also witnessed a small number restored to some degree through conservation and business-led sustainability efforts.
It’s clear that ‘business as usual’ will lead to a future that’s not worth looking forward to for anyone. As a mother and nature lover, I can’t in good conscience stand idley by while that happens in front of us.
It’s also clear that sustainable businesses, designed and implemented responsibly, can and do work to restore social and environmental inequalities. That’s why I’m leaning on my skills and knowledge to help organisations move the needle towards a safe and prosperous world for everyone.
