BESPOKE WEBSITE COPYWRITING
Web copy is my comfort zone. I relish every moment of crafting a brand’s story, bringing it to life online, and using it to encourage the audience to take action.
Here are a few of my favourite website copywriting projects so far. Click on any image to view the full site.
Ethical and sustainable design agency Kakadu Creative kindly invited me to collaborate with them and their client, Chris Russel, on the web copy for Chris’ specialist finance brokerage Sustainable Energy Finance (SEF).
Chris wanted the copy to reflect SEF’s novel yet comprehensive approach to acquiring funding for clean energy assets and projects. No dry, dull, pin-striped finance jargon here!
So, after an in-depth briefing workshop, I collated the info he had supplied, applied the tone of voice we’d agreed on, and delivered the first draft. After some adjustments for regulatory compliance and design flow, the copy was good to go. Here’s Chris’s take on the process…
“I engaged with Write Rabbit to help with the Copywriting for a website for a new business venture, as I was struggling on how to construct the content. Firstly, Tash is very easy to work with, and I was really impressed with how quickly she grasped what I wanted. She was able to deliver exactly that by meeting all expectations. Tash faced a couple of challenges with regards to a last-minute change in the website layout and branding but immediately adapted the content showing flexibility and creativity. I fully recommend Write Rabbit, and I look forward to working with Tash on other projects.”
Chris Russel, Founder and CEO - Sustainable Energy Finance
Bubble Chamber supports purpose-led entrepreneurs in strategically maximising sustainable value for all stakeholders.
Co-founder, Ben Freedman, recognised that his company’s brand messaging wasn’t landing with its target audience, and its service offering wasn’t completely clear. He approached me asking for my help to revamp their website copy so that their prospective customer would recognise themselves in the writing and get in touch with the Bubble Chamber team for a creative conversation about they might help them.
After an in-depth briefing session to understand the business, its service offering, and its ideal clients, I set about creating Bubble Chamber’s new copy. Here’s what Ben had to say about the final draft…
“We are very pleased with the results. Tash took time to understand our specific approach and was very receptive to tweaks we had. I would have no hesitation recommending her to someone looking for an external eye on their copywriting. In fact, I have already done so!”
Ben Freedman, 4th Sector Entrepreneur & Co-Founder - Bubble Chamber
Long Live King design and develop innovative low-carbon web-based platforms for progressive brands.
To lead the way in online sustainability, they set themselves the challenge of making their own website as low on energy use as possible with a single scrolling page, a minimal design aesthetic, and no images. This meant that the copy has to work extra hard to engage visitors!
As with all my projects, I took co-founder, Rich Brassett, and his team through my step-by-step collaborative process, with the outcome being copy that is clear, confident, and captures Long Live King’s ethos and business goals.
Optimio provides strategy implementation, change management support, professional project management, and business optimisation solutions for organisations making positive environmental and social impacts.
The company’s founder, Danielle Heward, wanted her new brand and copy to resonate with the business’s target market while also being fresh, optimistic, and authentic.
Through the Write Rabbit process, I captured the Optimo team’s input and interpreted it into copy that works hand-in-hand with the brand’s visual design. It was a great pleasure working with Danielle and her design and marketing team to deliver a result we’re all proud of.
You’re welcome to read press coverage of the Optimo brand launch here.
